Coffee by Phone

Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn of a new year is the perfect time to take the necessary risks to be viewed as a thought leader in your market...

It’s Not Easy Being Green

Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environmentally superior to the physical world of ink on paper. The truth is, there are many shades of green where marketing is concerned, and there is much more to consider than the output medium when environmental impact is measured. Visions of clear cut forests, rows and rows of stumps, are what often come to mind when thinking...

The Perils of Going Viral

It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned into a nightmare for some who’ve shared their work on Facebook, Twitter and, in particular, YouTube. Take the case of Rebecca Black, a 13 year old singer who posted her music video for the song Friday to YouTube in early March. Like most of the content on that site, her video received little notice outside of friends and...

5 Ways to Engage Facebook Fans

Today on Twitter we shared a link to an article on Seth Godin’s blog that makes an excellent point about your value proposition in the age of marketing inundation. To quote Mr. Godin: “If you want me to get out of bed or brush my teeth or click on your link, there better be something waiting for me on the other side.” Often, as marketers, we focus on the acquisition of traffic without preparing for engagement and retention. Once someone “likes” you on Facebook (or “follows” you on Twitter, signs up for your e-newsletter etc…)...