Posted by Randy Marquis
on Jul 6, 2011 in Data
| 0 comments
The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users was under attack from unscrupulous marketers bent on using that data to…what exactly? Whatever it was, it was very, very bad.
Marketers responded by claiming such legislation would cut them off at the knees. Relevant content? Gone. Free apps? Gone. Experiences that are tailored to the individual user? Gone....